One of EJ’s favorite things to do as a strategist and creator is lean into a company’s internal data to discover insights you couldn’t find anywhere else.

They’ve also led the production of guides that use public and customer surveys. Here are examples of data storytelling projects they’ve produced.

2022 Emerging SaaS Customer Markets Report — A guide using a company’s internal data that points to countries and regions with high growth in SaaS and software purchases. This guide is used by FastSpring’s sales team to show how the company can be a growth partner. It has driven thousands of new visitors to the site through paid and organic social traffic. [Visit the report.]

2022 SaaS and Software Holiday Spend Report — Average global software sales by quarter and country with insights into how to improve your holiday marketing campaigns. Another example of using a company’s internal data to publish statistics not found anywhere. [Visit the report.]

HouseCall Pro’s State of Lead Generation — Survey-driven guide to the best lead-generating platforms for home service companies. This report generated dozens of new leads for HouseCall Pro before the report was even published. Business owners filled out the survey to receive a copy of the finished report. [Download the PDF.]

HouseCall Pro’s Guide to Customer Experience — A guide to improving the customer experience of home service companies using survey-based consumer data. [Visit the guide.]