Between their MFA in creative nonfiction and a background in freelance journalism, the written word is EJ’s “home turf.”

They specialize in top-of-funnel case studies, custom long-form guides and blog posts based on interviews with SMEs. Here are a few examples of their work.

Startups and Software Development

WattPad’s Allen Lau on Founding a Company With Global Ambitions

Should You Outsource Your Product Development?

Why Drift Coined The Term Conversational Marketing

The CEO of Drift on Why SaaS Companies Can’t Win on Features, and Must Win on Brand

Why You Should Keep Your Legacy System

CEO David Darmanin on How He Grew Hotjar to $9.4M A Year By Letting His Remote Team Manage Themselves

Why Are Women Stuck in Soft-Skills Roles in IT?

Digital Marketing and E-Commerce

The CRO and SEO Impact of Syndicated Reviews (Ghostwritten)

How ConvertKit Grew From $98K to $625K Doing 150 In One Year

How This Couple Earns $6k a Month Sharing Haunted Objects with Their Tiny Fanbase

Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%

Case Study: How ROI Amplified uses Leadfeeder and Zapier to create a full history of every page a company has visited before becoming a lead.

Branded Campaigns in Google: How to Tell If You’re Overspending (ghostwritten)

How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns (ghostwritten)

Why YouTubers Should Obsess Over Their Fancy Equipment

Home Services

Ebook: Training Your Techs to Be Sales Professionals

How One HVAC Company Made It to $1M in 14 Months Using Facebook

The Guide to Customer Experience: How Homeowners Want to Interact Before, During, or After a Job

The Remarkable Story of Morôni Salvador and His Carpet Cleaning Business

This Seasonal Company Trains Employees to Start Their Own Businesses and They Have 100% Employee Retention

What the Garcias Have Learned From 3 Generations of a Successful Cleaning Business

Healthcare

HIPAA-Compliant Marketing Guide

Is Your Practice’s Website ADA-Compliant? Here’s Everything You Need to Know

Localization and Translation Services

LSP’s Guide to Building a Niche (Ghostwritten)

The Limits of Browser Checks

How LSPs Can Diversify Their Services (Ghostwritten)

Transitioning to a Post-Editing Machine Translation Business Model (Ghostwritten)

FinTech

Can SaaS Companies Afford to Ignore Sales Taxes and VAT? (Ghostwritten)

What Is a Merchant of Record and Why Should You Care? (FastSpring’s top converting blog post)

Weddings and Men’s Style

Is It Really Bespoke Or Just Made-To-Measure

The ROI of a Thousand-Plus Dollar Suit